Talking to many friends I am amazed at the number of them that don't back up their phones or computers, most have 100s (or more) Photos/Documents/Emails/PDF files etc, and when I ask what if your computer crashed or you lost your phone what would you do? Mmmmmm is usually their answer. Now it is not that hard to transfer everything to a USB/External HD or the cloud is it?...what do you do? if anything.