Jules
SF VIP
Is nothing sacred?
This is an extract from a podcast about advertising, Under the Influence.
“Recently, Business Insider reported that Elon Musk has been planning to use his SpaceX rocket ship to launch a series of 50 small satellites into low earth orbit.
Each would be about the size of a bag of groceries. The satellites would be constantly bathed in sunlight and would deploy large reflectors to bounce that bright light back to earth. Each satellite would appear like a bright star and all 50 could be arranged to form pixelated patterns, not unlike an army of drones.
Those images could spell out a brand name or form a logo in the night sky. And they could switch advertisers between target cities. And here's the surprising part.
These outer space ads could be cheaper than a Super Bowl commercial.
Here's the math. A three-month satellite campaign would cost $111 million, split between 24 different advertisers. Therefore, each ad would cost $4.6 million.
That's much less than the current $7 million Super Bowl price tag. And instead of just reaching a hundred million people, it could reach hundreds of millions of people. It's a novel idea, but Musk already has competition.
A new Russian company wants to light up the night skies with advertisements[…]”
From Under the Influence with Terry O'Reilly: Houston, We Have Pizza: Advertising in Outer Space, Jun 1, 2024
Under the Influence with Terry O'Reilly: Houston, We Have Pizza: Advertising in Outer Space on Apple Podcasts
This material may be protected by copyright.
This is an extract from a podcast about advertising, Under the Influence.
“Recently, Business Insider reported that Elon Musk has been planning to use his SpaceX rocket ship to launch a series of 50 small satellites into low earth orbit.
Each would be about the size of a bag of groceries. The satellites would be constantly bathed in sunlight and would deploy large reflectors to bounce that bright light back to earth. Each satellite would appear like a bright star and all 50 could be arranged to form pixelated patterns, not unlike an army of drones.
Those images could spell out a brand name or form a logo in the night sky. And they could switch advertisers between target cities. And here's the surprising part.
These outer space ads could be cheaper than a Super Bowl commercial.
Here's the math. A three-month satellite campaign would cost $111 million, split between 24 different advertisers. Therefore, each ad would cost $4.6 million.
That's much less than the current $7 million Super Bowl price tag. And instead of just reaching a hundred million people, it could reach hundreds of millions of people. It's a novel idea, but Musk already has competition.
A new Russian company wants to light up the night skies with advertisements[…]”
From Under the Influence with Terry O'Reilly: Houston, We Have Pizza: Advertising in Outer Space, Jun 1, 2024
Under the Influence with Terry O'Reilly: Houston, We Have Pizza: Advertising in Outer Space on Apple Podcasts
This material may be protected by copyright.
