Nathan
Well-known Member
- Location
- High Desert- Calif.
Entire articleIf you’ve ever crammed for an exam just before bedtime, you may have tried something dream researchers have been attempting for decades: coaxing knowledge into dreams. Such efforts have had glimmers of success in the lab. Now, brands from Xbox to Coors to Burger King are teaming up with some scientists to attempt something similar: “Engineer” advertisements into willing consumers’ dreams, via video and audio clips.