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Babycham, the sweet pear cider aimed at women in 1970s English pubs, is being relaunched by its inventor’s grandchildren. The retro perry, which was the first alcoholic drink to be advertised on British TV and became famous for its camp baby deer logo, sold more than 144 million bottles in 1977 but has since fallen out of fashion. For 14th-generation booze-maker Matthew Showering, whose grandfather came up with the recipe 70 years ago, the drink shares the same “elite pedigree” as champagne: “In Somerset,” he tells The Observer, “landowners gave the farmers the cider, and kept the perry for themselves.” Gert lush ![]() ![]() the Knowledge .... I was allowed to drink this as a kid. |