Remember the days when wearing "new" jeans was a fashion no-go, at least among the teens. A new pair of jeans had to be broken in before they were fashionable.
In India, we visited what was supposed to be the largest outdoor laundry facility in the world, Dhobi Ghat in Mumbai. I can't say if that was true, but it WAS huge. The section we visited was devoted to jeans and hundreds of workers were working on making new jeans look old. Scrubbing them with bricks, slapping them on rocks, soaking in some sort of solution to fade them.
I remember reading about a woman early in the "holey" craze taking cheap new jeans out into her back yard and shooting them with buckshot, hitting them with a rake and other atrocities. Then she'd sell them to a fawncy boo-teek who'd sell them for hundreds of dollars apiece. Dang, I really missed an opportunity there..... Instead of filthy lucre, I could have been rolling in holey lucre.