For About the Price of Coffee a Day

Jules

SF VIP
Often the tag line in convincing you to buy or donate to some charity is “for about the price of a coffee a day.” Considering a coffee is $3 to $4+ x 30 days, that really adds up.

Does this ever convince you to buy or donate?
 

Often the tag line in convincing you to buy or donate to some charity is “for about the price of a coffee a day.” Considering a coffee is $3 to $4+ x 30 days, that really adds up.

Does this ever convince you to buy or donate?
If I think about it that way it just might convince me to buy or donate to a charity etc.
 

Often the tag line in convincing you to buy or donate to some charity is “for about the price of a coffee a day.” Considering a coffee is $3 to $4+ x 30 days, that really adds up.

Does this ever convince you to buy or donate?
that has always been my exact thoughts.. and also when they're pleading and begging for us to save the young african boys' sight... saying it only cost £2.00... I wonder what they do with the millions donated by every county in the western world, just for that little boy.... because tomorrow there will aother little boy or girl being paraded.. just £2.00 just the price of a coffee.. ( £4.00).... anyone for change ?
 
I am careful what "pink" products I purchase.

"This month you will see plenty of companies selling pink merch and items with the breast cancer ribbon, since it’s breast cancer awareness month. Many consumers are now asking if companies moving this pink merchandise are actually putting any of that money they’re making toward research, prevention, or supporting those impacted by the disease?

”Anybody can put something in the color pink and people can actually have a pink ribbon on their product and nobody regulates that,” said Better Business Bureau."
 
My Kroger coffee in the big can costs about 10 cents a day so that wouldn't work very well for them. They also don't say exactly how many days they're talking about, I expect it's forever. They're all big on "sustaining" donations now where they debit your account every month so according to them, you, "never miss it," and "it saves you so much trouble and worry."
 
Does this ever convince you to buy or donate?
No... it's never convinced me. I always thought if there's a donation I want to make, I'm going to decide on my own and not feel guilted into it. I started seeing these things back when coffee was 50 cents. "For less than a cup of coffee" usually meant that you could do the donation for 49 cents a day. How things have changed!
 
I think the 'less than a cup of coffee a day' would have encouraged me when I was younger, but after decades of experience about how little sums add up to surprisingly big ones, that advertising strategy isn't as effective on me now.
 


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