Fortunes are made using marketing tactics that strongly appeal to our emotions, as the industry has long realized that emotions drive so much of human behavior and buying. If companies spent as much on their products as they do the advertising, they probably wouldn't even need to advertise.
If you want to look younger, you need this age defying makeup.
If you want to look thinner, you need these jeans
If you want to be more confident, you need this suit
If you use this gadget cooking will be a breeze
They use love, hate, fear, sadness, joy and every other feeling to coax you into buying something that often will be sold at a yard sale in a year.
Have you felt manipulated by the industry?
Has the products you've bought lived up to the hype?
I have to laugh at myself sometimes. I love Thomas English Muffins partly because some marketing genius decided to label all the air pockets as "nooks and crannies", with a picture of all the butter in those air holes. So I'm buying all this air, and I'm thrilled to get it. Brilliant move on their part.
