I wear a small amount of make up most days. Emphasis on small. A light swipe of blush and a little under-eye concealer.
A couple of years ago I complained to a 30-ish friend (a tv & movie make up artist) that with age I now struggle with make up for fancy events - I look ok in person but my features were disappearing in photographs.
She invited me to her home, where she has tens of thousands of dollars worth of make up(!!). After some trial and error, and asking what I liked and didn't, she figured out the right foundation, blush, lipstick, eye liner, eye shadow, and mascara, plus taught me how to apply them according to my preferences, meaning a very light hand.
Even better? Immediately afterwards, she took me shopping to her two favorite professional make up stores. Using her 40% discount, I bought exactly what I needed. Takes me less than 10 minutes to apply the perfect amount of make up for a wedding or other fancy event, less than 5 for a nice evening out, and about one minute for every day.
If she's ever between shows and wants to pick up some spare cash, her services would be invaluable to the over 50 set.