In the past I have ordered a lot of DVDs from Amazon. Yes, about 2 weeks after I receive my order, an email comes asking me how I like whatever DVD I bought? The funny thing is that when I buy a DVD, it sometimes takes me a good year to view it as I have others. The system does not work for me so I never bother to review anything. Even though I don't do reviews, I think that reviews are important. For example, if a product has a lot of negative reviews, the chances some people will not buy that product. I do read some of the reviews when I am ordering things. Yesterday I ordered inkjet cartridges for my Canon printer. The cartridges were not from Canon but the reviews told me that there should be no problem. Canon inkjet cartridges are pretty darn expensive and they don't last all that long!