Marketing genius, or not - Lego blocks

SueBee

SueBee

Member
Location
Midwest
I was mentioning to my youngest daughter, mom to my only grandkids (ages 5 and 10mos), that whoever at the Lego company came up with the idea to start selling sets is a genius, for the company, but I’m not sure for anything/anyone else. If you’re not aware, Lego sells boxes containing whatever is needed to build a specific thing… a castle, an island, an amusement park, etc….

The sets are very expensive, and the boxes might contain dozens of tiny pieces unique to that set.

Yesterday, my daughter sent me a picture of a monstrous pile of Duplos (the large toddler size legos) that my grandson had dumped on the living room floor. He was searching for a couple specific pieces to build something else. And, that made me wonder….

Does having specific sets hamper a child’s imagination? The set is intended to be built as shown in the directions, but aren’t just the basic building blocks better because then your own imagination guides what ends up being built?

My point about the marketing “genius” is that by continuing to create these unique sets, people keep on buying and buying. I know my daughter and hubby sure do. So, that’s sales for Lego company. If Lego only offered the original blocks, the sales wouldn’t be near what they are now. Thoughts?
 
I have a friend who works in a Charity shop, she said the demand for Lego is off the scale. Whenever they get old lego donated, it flies out of the door .. and they can pretty much put any price on it they like and it will sell
 
hawkdon said:
I am amazed that the Lego is as popular as it is...I had a set as a kidling
but there was not much to it....!!@
Click to expand...
No you're right.. but it;s come long way since then......
for example this lego set osts £150.... = $202 USD


112020026
 
This is unrelated, but I have a friend that lives a few miles from the Legoland in Florida. He called me this morning and told me it’s supposed to go to 90 degrees down there today.
 
There are also Lego video games as well as Legoland you can visit in person plus the sets and the original Legos. Plus I think Lego came out with a Minecraft version called Lego Worlds. So they're obviously making money hand over fist.
 
But you can still buy boxes of random bricks, and they sell well.

My grandson is 18, and still has two large totes full of Lego bricks in his closet. He also got a Titanic set for Christmas several years ago, which he built, disassembled, and rebuilt countless times. It's now displayed on a shelf in his room.

The sets do have a few advantages. Kirk learned to read and follow instructions, learned why specific pieces had a specific shape, and how that shape maximized the functions of neighboring pieces, which taught him how he can maximize the functionality of his random-brick builds.

I don't think parents should only give their kids Lego sets, and they should give them at least one box of random bricks before getting them a set.
 
Murrmurr said:
But you can still buy boxes of random bricks, and they sell well.

My grandson is 18, and still has two large totes full of Lego bricks in his closet. He also got a Titanic set for Christmas several years ago, which he built, disassembled, and rebuilt countless times. It's now displayed on a shelf in his room.

The sets do have a few advantages. Kirk learned to read and follow instructions, learned why specific pieces had a specific shape, and how that shape maximized the functions of neighboring pieces, which taught him how he can maximize the functionality of his random-brick builds.

I don't think parents should only give their kids Lego sets, and they should give them at least one box of random bricks before getting them a set.
Click to expand...
exactly and that's how they sell them in the Charity shops... random bags of Lego bricks that have been donated.. they sell them by the weight in some shops...

£50 per pound !
 
Last edited:
You must log in or register to reply here.
Back
Top