Debby
Well-known Member
- Location
- East coast of Canada
I just came across this interesting article in the Guardian about changes to how food is promoted and displayed at some grocery stores in the UK and starting with Sainsbury's.
Among other things, the plan is to put the veg'n alternatives beside the traditional choices (no more separate aisle), vouchers and loyalty points to those who chose the veg. options, and recipes and leaflets suggesting alternative menu's and dishes!
'British shoppers are to become the subject of an experiment aimed at making them eat their greens. In a bold move to rebalance the contents of supermarket trolleys, Oxford academics have teamed up with supermarket chiefs to persuade consumers to buy less meat.The project, in which Sainsbury’s is a key collaborator, is being funded as part of a £5m Wellcome Trust programme, Our Planet, our Health, which aims to improve human health in a world going through profound climatic change. Eating more vegetables and fruit and less red meat will benefit people’s health and the environment, say researchers.......The move to take specific steps to get people to eat more vegetarian food comes in the wake of a study, published in the Proceedings of the National Academy of Sciences in the US last year, which concluded that eating less meat could reduce global mortality by 6-10% and cut greenhouse gas emissions by 30-70%. “The food system is responsible for more than a quarter of all greenhouse gas emissions, of which up to 80% are associated with livestock production,” say the authors, who were led by Oxford researcher Marco Springmann..'

https://www.theguardian.com/lifeand...sles-more-veg-sainsburys-cut-meat-consumption
Among other things, the plan is to put the veg'n alternatives beside the traditional choices (no more separate aisle), vouchers and loyalty points to those who chose the veg. options, and recipes and leaflets suggesting alternative menu's and dishes!
'British shoppers are to become the subject of an experiment aimed at making them eat their greens. In a bold move to rebalance the contents of supermarket trolleys, Oxford academics have teamed up with supermarket chiefs to persuade consumers to buy less meat.The project, in which Sainsbury’s is a key collaborator, is being funded as part of a £5m Wellcome Trust programme, Our Planet, our Health, which aims to improve human health in a world going through profound climatic change. Eating more vegetables and fruit and less red meat will benefit people’s health and the environment, say researchers.......The move to take specific steps to get people to eat more vegetarian food comes in the wake of a study, published in the Proceedings of the National Academy of Sciences in the US last year, which concluded that eating less meat could reduce global mortality by 6-10% and cut greenhouse gas emissions by 30-70%. “The food system is responsible for more than a quarter of all greenhouse gas emissions, of which up to 80% are associated with livestock production,” say the authors, who were led by Oxford researcher Marco Springmann..'

https://www.theguardian.com/lifeand...sles-more-veg-sainsburys-cut-meat-consumption