I noticed recently while scrolling through internet, and Facebook as well, that the scroll speed on my tablet slows down markedly when I come to an advertisement. I thought it was a glitch at first and restarted the tablet. That didn't help, so I searched AI to see if this real or maybe a problem with my tablet. Turns out, at least according to AI, this is a new thing. Advertisers have found a way to slow the scroll speed when it sees an advertisement 
. I'm convinced that there's a extra hot room for marketing types when they get to hell.
Here's a copy of part of the response from Copilot:
“Scroll-jacking”
Some sites deliberately modify scrolling behavior so that:
. I'm convinced that there's a extra hot room for marketing types when they get to hell.Here's a copy of part of the response from Copilot:
“Scroll-jacking”
Some sites deliberately modify scrolling behavior so that:
- The ad stays on screen longer
- The scroll speed is reduced
- The scroll “snaps” or resists movement
This is done to increase “viewability time,” which advertisers pay more for.