Way back in the way back, the earliest Christmas stuff was so much as referred to was the day after Thanksgiving. I liked it that way. Now it seems that Thanksgiving is a forgotten holiday in the retail world except for about a week before when the grocery stores push it.
Just the other day I saw a commercial for Hallmark Christmas movies every Thursday.
'Tis the selling frenzy has begun and by December 25, the fun is gone; we're in "let's get it over with" mode.