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Industry ethicist: Social media companies amplifying Americans' anger for profit
60 Minutes Overtime"The more moral outrageous language you use, the more inflammatory language, contemptuous language, the more indignation you use, the more it will get shared. So we are being rewarded for being division entrepreneurs. The better you are at innovating a new way to be divisive, we will pay you in more likes, followers and retweets."
That's what Tristan Harris, co-founder of the Center for Humane Technology, told Bill Whitaker this week on 60 Mintues.
In his 2020 documentary, "The Social Dilemma," Harris made the case that social media platforms have hijacked our attention. Now, he's citing a new study of Twitter showing that attacking political opponents is almost guaranteed to draw attention.
Here's a recent example. The day the Department of Justice released a photo showing classified documents in former President Donald Trump's Florida home, a tweet highlighting a straight news story on the subject received about 2,000 "likes." But a tweet from a Republican congresswoman calling Trump's opponents "dumbasses" was "liked" ten times as much, and a tweet from the left labeling Donald Trump "a traitor" was "liked" 20 times more.
And, Harris says, anger skews the political landscape.
"Why is it that the world knows more about Marjorie Taylor Greene than they know about all the other hundreds of congressional candidates? It's because the enraging inflammatory stuff goes the most viral," Harris said.
For the rest of the article: cbsnews.com