What is smaller more expensive?

I noticed that when grocery shopping, the smaller the amount in the container, the more expensive it is, even for the same brand. For instance, the store brand liter bottles of soda are $1.49. The same brand in 2-liter bottles is 88¢. I am at a loss to understand this.
 

Packaging....soda is bottling
The soda itself is near nothing....maybe 5 cents a liter...maybe
Absolutely packaging ...we were in the health, diet & fitness foods manufacturing business and you'd be surprised what individual small packaging costs are with respect to the actual cost of the product!
 

It's been that way for quite some time. If you want maximum value for your money, buying the larger portions nearly always costs less per ounce, etc. Most grocery stores list the price per unit under the item on the shelf, and you can easily see how much more the smaller packages cost per unit.
 
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It's been that way for quite some time. If you want maximum value for your money, buying the larger portions nearly always costs less per ounce, etc. Most grocery store list the price per unit under the item on the shelf, and you can easily see how much more the smaller packages cost per unit.
Read a report once, when we were in business, of why poor people stayed poor with respect to food consumption. The niche of the article was the fact that poor people nearly always bought in "small" packages...they couldn't afford to "stock up" therefore didn't belong to big box volume club stores and/or were able to take advantage of timely sale prices.
 

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