Haven’t quite figured out what’s going on here.

Ford ad? Possibly. If so, who knew a 50-ish Ford was an off-road, winter ski vehicle. Neither did I.
 

Did the guy on top lose a ski maybe?

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On the roof of the car are 3 skis, with the woman standing on top of the roof of the car holding ski number 4.

I'd say that the man is excited that he found two new skiing partners, and judging by the body language of the woman doing the waving, I'd say the women are equally as excited about their newfound ski partner.

Now if I'm not mistaken, Paps, had a car very similar to the one in the photo, except his was black?
 
I think it'd only be fair if that guy threw down a jacket or two. A neck warmer at least.
I just so happened to show dear husband the picture to ask him his opinion as to what exactly is going on in the picture, and all I can say is, my husbands answer was not in keeping with yours, Mur! ROFLMAO!
 

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