There was a saying or meme or some such that was popular in the last decade and it really resonated with me. It was about the word love is a verb, not a noun, an action word rather than a feeling. It's choice, a decision, rather than an emotion.
It's deliberate, not passive, and that it's something that you do, rather than something that happens to you.
I agree with all of this.
Love doesn't just happen. Lust happens. Chemistry happens. Infatuation happens. Deep and abiding love is created, on a daily basis, by your decisions and actions.