Cracker Barrel - Destroying The Brand

CallMeKate said:
Their stock lost $100M yesterday because of the *logo* change... not the look of exterior or interior.
Click to expand...
Stock is just an indicator of investor confidence and not necessarily an indication of consumer confidence.
If people stop going there it will be because of higher prices versus the quality of the food.
CB started out as a place to feed a family for a reasonable price. Often their entrees included 3 sides for the price.
When the kids were little, we ate there many times.
 

In an odd way,
there is some good in what they've done.

It's been said that there is no such thing as bad publicity.
While I don't totally agree with that,
they are dominating the media.

You can't tune anything on without seeing either logo.
 
I'm sorry to see any business going through difficulties, but the one eating establishment I miss the most is Luby's Cafeterias where we could go through a line and pick out exactly what we wanted - no waiting for a table, no waiter who disappeared when most needed. Cafeterias fell out of favor with the public, at least in Texas. Could be that home style cooking like Cracker Barrel offers is also losing favor. I don't know that; it's just a guess.
 
MACKTEXAS said:
I'm sorry to see any business going through difficulties, but the one eating establishment I miss the most is Luby's Cafeterias where we could go through a line and pick out exactly what we wanted - no waiting for a table, no waiter who disappeared when most needed.
Click to expand...
I miss cafeterias, too. Last one I had was at NASA and it was so enjoyable.
 
Last edited:
I still miss the automat

A chapter of American history quietly drew to a close in New York City on April 9, 1991, when the countryā€™s last Horn & Hardart Automat shut down. During the Depression, there were hundreds of these Automats, mostly in New York City, dispensing macaroni and cheese, baked beans, and coconut cream pies from their famous windowed, coin-operated compartments. David Isay visited the last of them, on 200 East 42nd Street, on the day it closed.
 
Lilac said:
Before crackers were packaged in boxes like we see today, they were delivered in barrels to the stores ... thus the cracker barrel. An iconic picture of an old style store where the old-timer would hang around & talk any where in America.
Click to expand...
Yeah, I asked ai about the name. Crackers were kept in barrels, even at sea. Using the word in a racist sense is what morons do. Crackers come in all shapes, sizes, colors, and flavors.
 
squatting dog said:
I still miss the automat

A chapter of American history quietly drew to a close in New York City on April 9, 1991, when the countryā€™s last Horn & Hardart Automat shut down. During the Depression, there were hundreds of these Automats, mostly in New York City, dispensing macaroni and cheese, baked beans, and coconut cream pies from their famous windowed, coin-operated compartments. David Isay visited the last of them, on 200 East 42nd Street, on the day it closed.
Click to expand...
TCM had the best documentary about them!
 
fuzzybuddy said:
I can kind of understand the problem of the logo in the South of the US. A "cracker' is a racial slur meaning "dumb, poor, uneducated white person". In the North, the restaurant was deemed a place where "crackers" ate, meaning blacks weren't exactly welcomed.
Click to expand...
That's a bit of a stretch. They're still using "Cracker" in their logo. It's still Cracker Barrel. Their foolish changes will continue to hurt the corporation. It'll be their "Bud Lite" moment.
 
MACKTEXAS said:
I'm sorry to see any business going through difficulties, but the one eating establishment I miss the most is Luby's Cafeterias where we could go through a line and pick out exactly what we wanted - no waiting for a table, no waiter who disappeared when most needed. Cafeterias fell out of favor with the public, at least in Texas. Could be that home style cooking like Cracker Barrel offers is also losing favor. I don't know that; it's just a guess.
Click to expand...
Cafeterias were declining. Then came Covid and buffets shut down.
 
We will continue to visit our local Cracker Barrel and I do not understand the current hoopla. Let's face it, the demographic that drove Cracker Barrel is literally dying off. Hence the closures of several stores the past few years, with minimal new ones opening. Even then the size of new restaurants is smaller.

They are simply trying to appeal to a younger generation and prolong the brands existence. Can they survive another 10~15 years? I doubt it.
 
CallMeKate said:
I miss cafeterias, too. Last one I had was at NASA and it was so enjoyable.
Click to expand...
I would imagine many posters have eaten at a dining hall on the campus of a major university. Itā€™s unbelievable of the variety of foods that are offered. No one leaves hungry and there is so much variety that everyone can find something they like. I have visited many colleges and universities in my lifetime and of course, I have my favorites.

If I were to list my first and second choice it would be Penn State (main campus) and Ohio State (main campus). The best part are the prices. The students use their campus ID card that has money already prepaid on it. I pay cash, but get the same prices, which are only a fraction of what I would pay at a restaurant.
 
What a big ado about nothing! I don't give a crumbly saltine what they do. Every since I got too old to play with a box of animals crackers, discussing crackers wasn't interesting. My grandkids thought graham crackers were special and called them Gram crackers since they never had them at home and it was a special treat when they came to Grams. It should have been on national news when we built a fire in the chimenea and made smores. I mean the debasing of a famous cracker and involving the innocent grandkids in such.

I think they should change the name to Whiskey Barrel and have a guy with a Tommy gun as the logo. That would bring their stock up. The disappearance of moonshine and bootleggers, that is why we no longer hear about exciting G men shoot outs and mundane things like Cracker Barrel make Hot topics.

I think Sizzler Steakhouse would be a better Hot topic than stale crackers in a barrel that probably have a weevil infestation. May not be hot but at least it is sizzling.
 
Deya said:
What a big ado about nothing! I don't give a crumbly saltine what they do. Every since I got too old to play with a box of animals crackers, discussing crackers wasn't interesting. My grandkids thought graham crackers were special and called them Gram crackers since they never had them at home and it was a special treat when they came to Grams. It should have been on national news when we built a fire in the chimenea and made smores. I mean the debasing of a famous cracker and involving the innocent grandkids in such.

I think they should change the name to Whiskey Barrel and have a guy with a Tommy gun as the logo. That would bring their stock up. The disappearance of moonshine and bootleggers, that is why we no longer hear about exciting G men shoot outs and mundane things like Cracker Barrel make Hot topics.

I think Sizzler Steakhouse would be a better Hot topic than stale crackers in a barrel that probably have a weevil infestation. May not be hot but at least it is sizzling.
Click to expand...
Well, when you put it that way.........šŸ˜
 
It's not surprising many people may not think it was a good change, but the stock market reacting so quickly seems strange. I doubt that cosmetics explains the stock market. Maybe the dramatic change in cosmetics got investors to take a closer look at the business, and they decided the fundamentals were not all that good. I've never been in a Cracker Barrel, but if there was one around, I would have been tempted. It seemed like the kind of atmosphere that would have appealed to me.
 

You must log in or register to reply here.

Back
Top