CallMeKate
Well-known Member
- Location
- Mid-Atlantic US
Their stock lost $100M yesterday because of the *logo* change... not the look of exterior or interior.
Cracker Barrel - Destroying The Brand
- Thread starter Lawrence00
- Start date
OldFeller
Well-known Member
- Location
- Pennsylvania, USA
Stock is just an indicator of investor confidence and not necessarily an indication of consumer confidence.
If people stop going there it will be because of higher prices versus the quality of the food.
CB started out as a place to feed a family for a reasonable price. Often their entrees included 3 sides for the price.
When the kids were little, we ate there many times.
CallMeKate
Well-known Member
- Location
- Mid-Atlantic US
Here are the logos.... and I personally don't understand this decision. It had character... now it's just.... well, plain.
MACKTEXAS
Well-known Member
I'm sorry to see any business going through difficulties, but the one eating establishment I miss the most is Luby's Cafeterias where we could go through a line and pick out exactly what we wanted - no waiting for a table, no waiter who disappeared when most needed. Cafeterias fell out of favor with the public, at least in Texas. Could be that home style cooking like Cracker Barrel offers is also losing favor. I don't know that; it's just a guess.
Nathan
SF VIP
- Location
- High Desert- Calif.
Never heard of Cracker Barrel until about 15 years ago, when they opened one in the nearby city. Met a couple former co-workers there for lunch. Food was OK, kind of old fashioned country cooking. I'm surprised a chain restaurant could compete, there's a local 3 store country cafe chain called Molly Brown's that draws the local folks, very good country cooking.
CallMeKate
Well-known Member
- Location
- Mid-Atlantic US
I miss cafeterias, too. Last one I had was at NASA and it was so enjoyable.
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Me, three, on the cafeterias. There was one in Georgia (maybe still is) called Morrison's where you could get a delicious tray of food in minutes and have the joy of picking out your own slice of pie.
Lilac
Well-known Member
- Location
- Flyover Country
It seems to be another way that people like the CEO has decided to strip away a well-known identity that has worked successfully for many years in business only to turn it into a bland character which allows it to be forgettable. What made it stand out is gone now.
squatting dog
We don't have as far to go, as we've already been
- Location
- Arkansas, and also Florida
I still miss the automat
A chapter of American history quietly drew to a close in New York City on April 9, 1991, when the countryās last Horn & Hardart Automat shut down. During the Depression, there were hundreds of these Automats, mostly in New York City, dispensing macaroni and cheese, baked beans, and coconut cream pies from their famous windowed, coin-operated compartments. David Isay visited the last of them, on 200 East 42nd Street, on the day it closed.
A chapter of American history quietly drew to a close in New York City on April 9, 1991, when the countryās last Horn & Hardart Automat shut down. During the Depression, there were hundreds of these Automats, mostly in New York City, dispensing macaroni and cheese, baked beans, and coconut cream pies from their famous windowed, coin-operated compartments. David Isay visited the last of them, on 200 East 42nd Street, on the day it closed.
Dr. Jekyll
Member
- Location
- Florida
Sadly, at least around here, the food and service have been in decline for a while. Much of it seems institutional and out of a can instead of tasting like it was home cooked (whether it was or not).
Lawrence00
Senior Member
Yeah, I asked ai about the name. Crackers were kept in barrels, even at sea. Using the word in a racist sense is what morons do. Crackers come in all shapes, sizes, colors, and flavors.
Lilac
Well-known Member
- Location
- Flyover Country
I like the History channel series about "_______ that Made America" (fill in the blank). The Food series was pretty good about where & how are food came about. I remember the cracker story from that.
Lawrence00
Senior Member
They destroyed art and creativity.
TCM had the best documentary about them!
ChiroDoc
Senior Member
- Location
- The Dixie Riviera
That's a bit of a stretch. They're still using "Cracker" in their logo. It's still Cracker Barrel. Their foolish changes will continue to hurt the corporation. It'll be their "Bud Lite" moment.
Babs2u
Senior Member
I thought it was a place to stop when you are on the road. Not my choice though. Once was enough.
Babs2u
Senior Member
Cafeterias were declining. Then came Covid and buffets shut down.
Harry Le Hermit
Member
We will continue to visit our local Cracker Barrel and I do not understand the current hoopla. Let's face it, the demographic that drove Cracker Barrel is literally dying off. Hence the closures of several stores the past few years, with minimal new ones opening. Even then the size of new restaurants is smaller.
They are simply trying to appeal to a younger generation and prolong the brands existence. Can they survive another 10~15 years? I doubt it.
They are simply trying to appeal to a younger generation and prolong the brands existence. Can they survive another 10~15 years? I doubt it.
I would imagine many posters have eaten at a dining hall on the campus of a major university. Itās unbelievable of the variety of foods that are offered. No one leaves hungry and there is so much variety that everyone can find something they like. I have visited many colleges and universities in my lifetime and of course, I have my favorites.
If I were to list my first and second choice it would be Penn State (main campus) and Ohio State (main campus). The best part are the prices. The students use their campus ID card that has money already prepaid on it. I pay cash, but get the same prices, which are only a fraction of what I would pay at a restaurant.
What a big ado about nothing! I don't give a crumbly saltine what they do. Every since I got too old to play with a box of animals crackers, discussing crackers wasn't interesting. My grandkids thought graham crackers were special and called them Gram crackers since they never had them at home and it was a special treat when they came to Grams. It should have been on national news when we built a fire in the chimenea and made smores. I mean the debasing of a famous cracker and involving the innocent grandkids in such.
I think they should change the name to Whiskey Barrel and have a guy with a Tommy gun as the logo. That would bring their stock up. The disappearance of moonshine and bootleggers, that is why we no longer hear about exciting G men shoot outs and mundane things like Cracker Barrel make Hot topics.
I think Sizzler Steakhouse would be a better Hot topic than stale crackers in a barrel that probably have a weevil infestation. May not be hot but at least it is sizzling.
I think they should change the name to Whiskey Barrel and have a guy with a Tommy gun as the logo. That would bring their stock up. The disappearance of moonshine and bootleggers, that is why we no longer hear about exciting G men shoot outs and mundane things like Cracker Barrel make Hot topics.
I think Sizzler Steakhouse would be a better Hot topic than stale crackers in a barrel that probably have a weevil infestation. May not be hot but at least it is sizzling.
hearlady
Im now "heartheoldlady"
- Location
- N Carolina
Well, when you put it that way.........
MACKTEXAS
Well-known Member
This is true; I hadn't thought of it that way. The nearest Luby's cafeteria closed in 2021. As for buffets, I don't miss those. I don't want food where other people have been helping their own plates.
JustDave
Well-known Member
It's not surprising many people may not think it was a good change, but the stock market reacting so quickly seems strange. I doubt that cosmetics explains the stock market. Maybe the dramatic change in cosmetics got investors to take a closer look at the business, and they decided the fundamentals were not all that good. I've never been in a Cracker Barrel, but if there was one around, I would have been tempted. It seemed like the kind of atmosphere that would have appealed to me.
JustDave
Well-known Member
Yeah, a salad bar during an epidemic doesn't make me hungry.
Born/raised/lived in Texas most of my life. Loved loved loved Luby's! They had a wide choice of entrees and hubby and I could both be happy with our choices. I could get liver and onions (yum!) and he could have something smothered in gravy (yuck).
Funny story: When my grandson was about 18 months old, we went to Luby's. I chose a berry pie for dessert. He had never had anything sweet like that. With his Mom's permission, I gave him a taste of the pie. His face went from surprise to a huge grin. I had to share the rest of that pie with him. We still laugh about that.