I'm cynical of these " buy one, and we give one away" businesses. I'm quite sure they use donation tax laws to their advantage. I'm not sure if it was Nike, but a big shoe company was doing the same- giving away shoes in an African nation. They didn't need shoes, they could buy their own, what they needed was jobs- make the shoes incountry-not imports from Asia. I doubt the sock are made near where they are giving them away. The practice is great PR, and the cost probably comes out of their ad budget. Like I said I'm cynical. Now I have to find a puppy to kick.