I have a Whole Foods by me that I rarely, if ever go to. The couple of times I went there, I thought the prices were outrageous, much higher for the same products as I could get at Sprouts or Natural Grocers. I also got some cakes/pastries there, thinking they would be really good, but they weren't, just a ripoff IMO. I don't mind paying more for a quality cake, I go to a French bakery sometimes that's very pricey, but worth it....hard to find bakeries like that anymore.
I'm glad the prices are coming down a bit, I wonder if those prices listed are higher than in other areas because it's Manhattan. Might check them out some day and see how things have changed, they'd have to change quite a bit for me to shop there. Even if I was rich, I wouldn't want to pay for example, $18 for a bottle of vitamins that cost $12 in other places.