Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype'

PopsnTuff

PopsnTuff

Well-known Member
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Virginia USA
 

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If I'm correct Holly, it depicts people of color as the maid, cook, chef, etc. and maybe even slaves....wonder if Betty Crocker's pic will be removed too even tho she's depicted as the owner of the company.
 

Companies frequently change "identity" boxes or colors or sizes when they see sales declining. This move is probably a marketing move to more align themselves with current events and draw more attention and therefore sales to their products. My guess the Aunt J brand probably had been declining for years. Uncle Ben's is a "pricey" rice product. Probably get a more sleek look to attract upscale buyers.
 
Liberty said:
Companies frequently change "identity" boxes or colors or sizes when they see sales declining. This move is probably a marketing move to more align themselves with current events and draw more attention and therefore sales to their products. My guess the Aunt J brand probably had been declining for years. Uncle Ben's is a "pricey" rice product. Probably get a more sleek look to attract upscale buyers.
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I agree....when working in retail sales, the packaging look got changed so much that nobody knew what they were looking for unless we read the product label....was very frustrating....all because the 'new look' attracted more customers to seek out what they would think was a newer and better product than they were using.
 
PopsnTuff said:
I agree....when working in retail sales, the packaging look got changed so much that nobody knew what they were looking for unless we read the product label....was very frustrating....all because the 'new look' attracted more customers to seek out what they would think was a newer and better product than they were using.
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And it was the same thing.. but possibly with a higher price? :p
 
PopsnTuff said:
If I'm correct Holly, it depicts people of color as the maid, cook, chef, etc. and maybe even slaves....wonder if Betty Crocker's pic will be removed too even tho she's depicted as the owner of the company.
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I feel that if they remove those faces then they will have to remove every white chef or inventor or Asian face from all cooking products ..no Gordon ramsey, No delia Smith .. no Ken Holm..No Martha Stuart., .....I'm sure those people wouldn't feel discriminated against by having their faces promoting their foods... but what's good for the Goose, has to be good for the gander, otherwise..it's absolutely without doubt reverse discrimination . ..and if it doesn't happen should we have protest about White lives mattering ?...
 
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hollydolly said:
..no Gordon ramsey, No deliah Smith .. no Ken Holm..No Martha Stuart., .....I'm sure those people wouldn't feel discriminated against by having their faces promoting their foods...
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No, their faces would still be on their own personal products. They are real people, not generic.
 
Along with the food products .... have you seen the new Band-Aid brand bandages?

iu
 
hollydolly said:
I feel that if they remove those faces then they will have to remove every white chef or inventor or Asian face from all cooking products ..no Gordon ramsey, No deliah Smith .. no Ken Holm..No Martha Stuart., .....I'm sure those people wouldn't feel discriminated against by having their faces promoting their foods... but what's good for the Goose, has to be good for the gander, otherwise..it's absolutely without doubt reverse discrimination . ..and if it doesn't happen should we have protest about White lives mattering ?...
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You need to research reverse discrimination and find out what it is because clearly you don't have a clue. 🙄
Your comment about protesting that white lives matter is silly and redundant. Your goose/gander comment makes no sense and isn't funny. To ridicule and minimize the issue of racism the way you have done in this thread is inappropriate, at best. 😠😒
 
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I was reminded of a hilarious "Jeffersons" episode.
George was constantly complaining that their maid (Florence) didn't do any work.
After yelling at her, she showed up in a maid uniform that made her look like a slave.
When George saw her, he asked, "What the hell is that?"
She replied, (sounding like an obedient slave) "This is my new maid'n uniform."
George asked, "Why? Are we having pancakes for dinner?"
 
hollydolly said:
is uncle ben the chef ?
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Don't think so....Uncle Ben's was named after a Black domestic servant according to BusinessInsider https://www.businessinsider.com/15-racist-brand-mascots-and-logos-2014-6

Also this: In the late 1800s, the Missouri newspaper editor Chris L. Rutt decided to name his brand of self-rising flour after "Aunt Jemima," a song performed by minstrel actors. A former slave named Nancy Green was later hired to portray Aunt Jemima as a "mammy," a racist caricature that depicts female slaves as smiling, happy homemakers for white families.
 
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And the Mars Corp sponsors Uncle Ben's Rice.....Quaker Oats for the Aunt Jemima products.....

for Creme of Wheat: The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois. Before January 2007, Cream of Wheat was a Nabisco brand made by Kraft Foods. In January 2007, B&G Foods acquired the brand and all rights to market the cereal. "Cream of Wheat" is a registered trademark.
 
Bonnie said:
Along with the food products .... have you seen the new Band-Aid brand bandages?

iu
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Bonnie I hadn't see these but this picture brought back memories of when I was a child and "flesh colored" crayons were always the color of the bandaid on the far left. Even as a child, I always thought that was strange because flesh comes in a variety of colors.
 

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