Car Giant Jaguar Goes Woke..!

I don't think there's been a good looking car built since the 70s.
For most parts I would agree but then I came across Carl Gotham. He's MG's design director. That's the modern MG which nowadays is in Chinese hands. His design for a new MG sports car, marketed as The Cyberstar, continues the heritage but not being British does tend to stick in the craw.

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The saying was that Jaguars spent half of their time in the repair shop . . . and the other half needing to go to the repair shop! :ROFLMAO:
There's an old joke about the reliability of English automobiles...

Q: Why do the English drink warm beer?
A: Lucas refrigerators.
 
Certain car designs seem to stand the test of time, the C3 Corvette is one example (1963 to 1967). Another is the XKE, (1961 - 1974). I'd say that a design that's well over 60 years old and still looks good is timeless.
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When I was a kid the doctor across the street had a new red XKE convertble in '64 or '65. Fast forward 40 years later his son, now one of my MIL's doctors, was driving the same car.
 
Jaguar is likely to be sold.
A new Corvette has a starting list price of $69,995. Much less than $150,000. That is a lot of sports car for the money.
Agree, but the more add on’s and engine size, rear end, etc, raises the price dramatically.
 
Not to get too far off subject, but I drove one of these in high school and had it until my first wife made me sell it.

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Jaguar has several new advanced battery systems in development. Their current electric vehicle, the Jaguar I-PACE, features a 90 kWh lithium-ion battery with a range of approximately 234 miles. The system supports DC fast charging, allowing an 80% charge in about 45 minutes. This model also integrates features to optimize battery life, such as intelligent temperature management.

If the battery charging infrastructure is in place, EVs have reached the point where they're practical. Luddites and troglodytes will no doubt need to be dragged kicking and screaming into the era of electric vehicles, but that's always been the case with new technologies.
 

Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it's prepared to lose 85% of traditional customers

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand that they say lacks claws - branding it 'woke' and 'unhinged'.

In return, the firm has responded in kind with replies ranging from the cryptic to downright saccharine, suggesting it simply doesn't care - as its boss admits the firm expects only 15 per cent of future buyers to be existing customers.

'Hello, thanks for the feedback! We’ll be sure to pass it onto the team. Best wishes,' the firm said to many of its detractors on social media.

'Go woke, go broke,' wrote several people in tweets to the firm. 'Go hard,' Jaguar fired back.

Responding to an almost accusatory tweet reading 'I thought you guys made cars??', the firm's social media team simply said: 'We do. All will be revealed.'
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Jaguar has been testing its new £100,000 four-door saloon on British roads in recent weeks. It will be the first of a brand new all-electric line-up to be sold from 2026
Even Tesla CEO Elon Musk got in on the act, asking the firm: 'Do you sell cars?'


Jaguar replied warmly: 'Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December?'

The radical look is part of Jaguar's complete reimagination as it races ahead of the 2030 deadline for car firms to stop selling petrol and diesel cars in the UK (excluding hybrids, but the firm isn't interested in fossil fuels at all).
It has been testing what looks to be a radically different four-door saloon in the UK recently, draped in zebra-style camouflage paint that covers up its mysterious curves and details, down to the shapes of the windows and headlamps.

But this is not the concept that will be unveiled in Miami. Instead, that will be a 'design vision concept' that will probably cause as much upset as the rebrand. Not that Jaguar appears to be fussed by the reaction.

The company has been unapologetic as it pushes forward with its reinvention and even concedes that 85 per cent of its customers in future will be new fans of the brand - younger affluent drivers looking for electric motors.

Gerry McGovern, the car firm's design boss, said yesterday he wanted to create a 'jaw-dropping' redesign that will 'shock, surprise and polarise'.

The firm's managing director, Rawdon Glover, admitted 85 per cent of its customers in future would be first-time buyers.

He has also confessed is also 'no Plan B' for the firm, which was sold by Ford to Tata in 2008.
Jaguar goes woke: Fury as car firm bins cat logo as it goes electric

Oh no, they used the trigger word - "woke".

The world is doomed.
 
I worked for Jaguar Cars Inc in the states for 25 years. I drove about 40,000 miles a year. I got towed once when an emission part failed. They were nice cars to have for when our kids got married.

No rush here with any EVs
 


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