Coke Ends Production of Tab

fmdog44

Well-known Member
Location
Houston, Texas
Heard this last week and I recall only how horrible that drink was. One taste is all it took and I never drank one. I wonder if they ever got away from saccharine.
Ramin Talaie/Corbis via Getty Tab Soda
Pour one out for Coca-Cola’s original diet soda.
The company announced on Friday that they would be retiring Tab, as well as a number of other “underperforming products,” by Dec. 31.
Other beverages that will no longer be sold in the United States include ZICO coconut water, Coca-Cola Life, Diet Coke Feisty Cherry, and Odwalla products.Although the company already had plans to streamline their offerings before the onset of the coronavirus pandemic, the global health crisis — which has brought supply chain challenges and changed consumer shopping habits — encouraged the company to move faster.
“This is a golden opportunity for us to accelerate the curation of the portfolio that was an ongoing need, and actually bring all of that to fruition in a much shorter timeframe,” Chairman and CEO James Quincey said during a recent conference. “We believe it will set us up with more momentum behind stronger brands as we come out of this crisis.”
 


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