I like them if they are from a store I like to shop. My husband and kids will give me gift cards to my two favorites...Home Depot and Lowes. But I find myself holding on to them to wait and buy something that will "last". I don't like to use them for everyday items like grass seed, light bulbs, etc. I have a Cheese Cake Factory Gift Card that is a couple years old and I don't think I will ever use. We do not have a store near us. I guess I should use it online. I bet it has messed up their bookkeeping!