I ran across this on the Forbes website recently:
"Compared to what it spends on R&D, Pharma’s spend on TV ads is pretty minor – a total of $3.9 billion in 2021."
Yeah, minor. They actually said that.
In a different website, they said it's higher than that, but it includes OTC drug ads:
"Pharma is the fourth-largest spender on TV ads in the U.S., with $6.6 billion spent over the past year. That’s according to MediaRadar’s annual study of TV ad spending, which includes OTC drug ads in its total that push it higher than other tallies."
That's BILLIONS. I guess that's why drug prices are so high...so we can watch all the TV ads for drugs we can't buy without a prescription. And so our doctor's can get irritated when we ask about them.
As I've said before, I don't like to complain without offering a solution, but this just boggles the mind.
"Compared to what it spends on R&D, Pharma’s spend on TV ads is pretty minor – a total of $3.9 billion in 2021."
Yeah, minor. They actually said that.
In a different website, they said it's higher than that, but it includes OTC drug ads:
"Pharma is the fourth-largest spender on TV ads in the U.S., with $6.6 billion spent over the past year. That’s according to MediaRadar’s annual study of TV ad spending, which includes OTC drug ads in its total that push it higher than other tallies."
That's BILLIONS. I guess that's why drug prices are so high...so we can watch all the TV ads for drugs we can't buy without a prescription. And so our doctor's can get irritated when we ask about them.
As I've said before, I don't like to complain without offering a solution, but this just boggles the mind.