Cost and spending may only be troubling for some.
"Many customers aren’t only spending, but are finding themselves increasingly willing to splurge, whether on a higher-end pair of
Levi’s jeans or a first-class seat on a
Delta Air Lines flight.
Apple on Thursday reported a
“record level of upgraders” during the first three months of the year as users opted for its more premium iPhones, but warned about the impact of lockdowns in China. And as automakers raise prices to reflect tight inventory from global supply chain issues, car-seekers aren’t getting scared off.
Meanwhile, companies from
Ford to
McDonald’s to
Kraft Heinz to
United Airlines have reported resilient
demand as consumers keep
spending in spite of higher prices.
The changes in consumer behavior have some executives on edge.
“We do believe that the consumer is going to be spending,”
Macy’s CFO Adrian Mitchell
said at JP Morgan’s Retail Round-Up last month. “But are they going to be spending on discretionary items that we sell, or are they going to be spending on an airline ticket to Florida, or travel, or going out to restaurants more?”
“We’re not really seeing many signs of slowdown, despite the worries that are happening in the market,” said Anna Zhou, a U.S. economist for Bank of America."
https://www.cnbc.com/2022/05/01/inflation-forces-consumers-to-rethink-spending-habits.html
As a sports enthusiast, I noticed stadiums and arenas were packed this past weekend. Fans gobbling down overpriced food and alcohol. Maybe inflation is only worrying to a fraction of seniors plus a limited percentage of other income groups.