In "A Christmas Story", little Ralphie sends away for his secret "Little Orphan Annie" decoder, checks the mailbox coming home from school every day. Finally, it arrives! He retreats to his bedroom to decode the secret message, quivering with excitement. Slowly, the letters he writes one by one form a sentence:
"be sure to drink your ovaltine".
He reads aloud, then eyebrows raised, states, "Huh, it's a crummy commercial. (under breath: son of a bitch!)
1983 movie, my wife's mother happened to be visiting, they were watching, I caught the scene above, it shocked her mother, who thought it not funny at all. The kid picked up his father's invariably doled out epithets, the father part played most impressively by Darren McGavin. imp