SifuPhil
R.I.P. With Us In Spirit Only
- Location
- Pennsylvania, USA
This little gem appears not only in commercials but is also rocked by many male celebs (and, prior to corrective work, I suspect a few female), sports figures and even corporate types. I've never understood it, so maybe someone here can explain it to me, but until then I'll keep referring to it as 3-D Growth.

3-D, or 3-Day Growth, seems to be the current "look". I suppose it's meant to convey manliness, assertiveness and style, with a little F-U thrown in to guys like me who believe you either wear a beard or you shave once in a while.
To me it's an annoyance - like, does this guy have an allergy to titanium/steel alloys? Does shaving cream make his face break-out like a teenager? Or is he in fact a teenager?
That's where I remember this phenomenon from - junior high school! When some of the guys started sprouting facial hair they'd lovingly nurse it along, no matter how ridiculous it looked.
So what I get from this is that we're supposed to be attracted to, and influenced by, junior-high mentality.
That, or the Slob Look is here to stay.

3-D, or 3-Day Growth, seems to be the current "look". I suppose it's meant to convey manliness, assertiveness and style, with a little F-U thrown in to guys like me who believe you either wear a beard or you shave once in a while.
To me it's an annoyance - like, does this guy have an allergy to titanium/steel alloys? Does shaving cream make his face break-out like a teenager? Or is he in fact a teenager?
That's where I remember this phenomenon from - junior high school! When some of the guys started sprouting facial hair they'd lovingly nurse it along, no matter how ridiculous it looked.
So what I get from this is that we're supposed to be attracted to, and influenced by, junior-high mentality.
That, or the Slob Look is here to stay.
