Paco Dennis
SF VIP
- Location
- Mid-Missouri
"Consumers may be getting sticker shock at the rapidly changing prices of groceries and other items.
Mark Twain once famously said that if you don't like the weather in New England, wait a minute.
Consumers may have a similar feeling when they run into rapidly changing prices of groceries and other items.
Retailers are using such methods as electronic price tags, which makes it easier to change the prices of items, and dynamic pricing, which allows for the automated adjustment of prices.
They cite such factor as rising labor and shipping costs and continuing shortages associated with the Covid-19 pandemic as reasons for employing these methods.
"Dynamic pricing is a strategy that responds to data and adjusts pricing to reflect that data, sometimes many times within a day.," said Barbara Kahn, marketing professor at the Wharton School at the University of Pennsylvania.
The strategy has been used by such large retailers as Amazon (AMZN) - Get Amazon.com, Inc. Report and Walmart (WMT) - Get Walmart Inc. Report for years to remain competitive with peers while protecting their margins.
"Retailers’ goals are to maximize profit, so they try to price as high as they can as long as the consumers perceived the price to be 'fair' – or to reflect the value the consumer obtains from acquiring the good," Kahn said
Prices are decreased then to reflect increased competition, she added, or increase primary demand."
https://www.thestreet.com/investing...-change-faster-than-they-usually-do-heres-why
Mark Twain once famously said that if you don't like the weather in New England, wait a minute.
Consumers may have a similar feeling when they run into rapidly changing prices of groceries and other items.
Retailers are using such methods as electronic price tags, which makes it easier to change the prices of items, and dynamic pricing, which allows for the automated adjustment of prices.
They cite such factor as rising labor and shipping costs and continuing shortages associated with the Covid-19 pandemic as reasons for employing these methods.
"Dynamic pricing is a strategy that responds to data and adjusts pricing to reflect that data, sometimes many times within a day.," said Barbara Kahn, marketing professor at the Wharton School at the University of Pennsylvania.
The strategy has been used by such large retailers as Amazon (AMZN) - Get Amazon.com, Inc. Report and Walmart (WMT) - Get Walmart Inc. Report for years to remain competitive with peers while protecting their margins.
"Retailers’ goals are to maximize profit, so they try to price as high as they can as long as the consumers perceived the price to be 'fair' – or to reflect the value the consumer obtains from acquiring the good," Kahn said
Prices are decreased then to reflect increased competition, she added, or increase primary demand."
https://www.thestreet.com/investing...-change-faster-than-they-usually-do-heres-why