We watch a lot of HGTV and several years ago anyone on House Hunters demanded a "farmhouse" style. Any thoughts?
Iāve often wondered what mechanism is at work when a trend, like the Farmhouse style, suddenly goes āviral.ā The modernāfarmhouse look wasnāt invented by Joanna and Chip Gaines, but their
Fixer Upper TV show unquestionably launched it into the national spotlight. Nearly every renovation featured one of those apronāfront sinks, and for a while it felt like every new build in America had to have one. The same thing happened with the suddenly ubiquitous barn door, which always struck me as an odd choice for a home. That one seems to have already fallen out of favor.
What intrigues me is how certain ideas catch fire so quickly. One moment theyāre niche, and the next it feels like everyone needs one , whatever āoneā happens to be. Weāve seen the same pattern with gadgets: air fryers, Instant Pots, bread makers, countertop pizza ovens. Some trends burn out fast; others, like craft beer or the resurgence of wideāleg pants (which have now displaced the onceādominant skinny jeans), manage to stick around.
So whatās driving this? Is it the handy work of marketing departments, or something deeper, perhaps a social instinct to fit in, to signal taste, fear of missing out? I suspect itās a mix of both.
And, in the event I havenāt mentioned this lately, I remain convinced thereās a special extra hot corner of the southern afterlife reserved for marketing people.