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Tupperware, the iconic American brand known the world over for its plastic food containers, is on the brink of bankruptcy.
The 78-year-old company has been battling for years to revive its fortunes.
Amid debts of more than $700 million, it could file for bankruptcy as soon as this week, according to Bloomberg.
Tupperware was founded in 1946 by chemist Earl Tupper - whose airtight plastic containers helped food last longer for families still struggling after the war and the Great Depression.
Tupperware's popularity exploded in the 1950s by selling its products at parties thrown by suburban housewives.
It still relies on direct sales from its army 300,000 army of local agents who will be hit if the company goes under. For many it is a vital source of income.
But its products are also sold in major stores like Walmart and Target.
Iconic American homeware brand to file for bankruptcy after 78 years
The 78-year-old company has been battling for years to revive its fortunes.
Amid debts of more than $700 million, it could file for bankruptcy as soon as this week, according to Bloomberg.
Tupperware was founded in 1946 by chemist Earl Tupper - whose airtight plastic containers helped food last longer for families still struggling after the war and the Great Depression.
Tupperware's popularity exploded in the 1950s by selling its products at parties thrown by suburban housewives.
It still relies on direct sales from its army 300,000 army of local agents who will be hit if the company goes under. For many it is a vital source of income.
But its products are also sold in major stores like Walmart and Target.
Iconic American homeware brand to file for bankruptcy after 78 years