.J&J had tests of their baby powder in the early 1970s, which showed the presence of asbestos in their product. And it was well know in the 1960s that continued exposure to even small amounts of asbestos produced certain cancers, unique to asbestos use. There was a lawsuit in 1999 about asbestos in J&J's baby powder, but it wasn't successful. At that time, no one had those internal memos that proved J&J was aware of the problem. BTW, It's not just one lawsuit, but well over 100,000 suits filed by cancer victims.