Lot of dust in this room gettin' in my eyes, shoot !!! Happy Holidays from Chevrolet

Edward Bernays, known as the father of public relations, applied the principles of propaganda to marketing. He believed that public relations is not a gimmick but a necessity and that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society1. Bernays pioneered the use of emotional appeals in advertising to create a connection between the consumer and the product, which can lead to increased brand loyalty and sales1234.

In his seminal work, Propaganda, Bernays suggested that propaganda may become increasingly effective and influential through the discovery of audiences’ hidden motives. He asserted that the emotional response inherently present in propaganda limits the audience’s choices by creating a binary mentality, which can result in quicker, more enthused responses2.

In summary, Edward Bernays did use emotional appeals in advertising to create a connection between the consumer and the product, which can lead to increased brand loyalty and sales. He believed that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Bernays suggested that propaganda may become increasingly effective and influential through the discovery of audiences’ hidden motives1
 
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