Sales strategy

An optometrist put his son through college to follow in his footsteps.

The son finally graduated and set up his own practice.

Shortly thereafter the son sought advice from Dad on how to charge for a pair glasses.

Dad said, Look em square in the eye and say 150 dollars.

If they don't flinch, then add, "That's just for the frames; the lenses are $200."

If they don't flinch, then say , each.
 
Heh, heh ... unfortunately that's close to becoming reality. My student finally broke down and went for a new pair of glasses (I think they were the VariLux lenses) and he paid around $450.

Me, I use two Coke bottles taped to my face.
 
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