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Did you know that Josiah Wedgwood pioneered celebrity endorsement?
In 1763, he received an order from Queen Charlotte. Wedgwood convinced her to let him name the line of pottery she had purchased "Queen's Ware," and trumpeted the royal association in his paperwork and stationery. He also pioneered, direct mail, money-back guarantees, self-service, free delivery, buy one get one free and illustrated catalogues.

Check your tea pot, if you have an 18th century "Queen's Ware," Wedgwood tea pot, it's probably worth more than your house.
 
horseless carriage said:
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Did you know that Josiah Wedgwood pioneered celebrity endorsement?
In 1763, he received an order from Queen Charlotte. Wedgwood convinced her to let him name the line of pottery she had purchased "Queen's Ware," and trumpeted the royal association in his paperwork and stationery. He also pioneered, direct mail, money-back guarantees, self-service, free delivery, buy one get one free and illustrated catalogues.

Check your tea pot, if you have an 18th century "Queen's Ware," Wedgwood tea pot, it's probably worth more than your house.
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Wow, that is so interesting, thank you for that golden tidbit.
 
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