T,V. - Public Information Films (P.I.F.) & (P.S.A)

WOLF ANGEL

WOLF ANGEL

A Fool on the Hill
Location
Wyth in the shawe - South Manchester U.K.
Public information films
.
(PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom.

The name is sometimes also applied, faute de mieux, to similar films from other countries.

The US equivalent is the public service announcement (PSA).
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Public information film - Wikipedia
 

For the first time on The National Archives’ website you can view complete public information films from 1945 -2006.

Joining with the Central Office of Information (COI) to celebrate their 60th Anniversary.
This film collection can be used to provide social, economic, and political context for 20th Century British History topics.

These make for interesting viewing - albeit sometimes of a worrying nature
  • -Here are a few that give some interesting aspects that show Hindsight to be a Strange bed-fellow
 
"CHARLEY Says" :
.
Charley Says is a series of short cut-out animated cartoon public information films for children, produced by the British government's Central Office of Information and broadcast in the United Kingdom in the 1970s and 1980s. Six films were made in 1973..
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Most of the topics dealt with everyday safety issues children face, such as
Not going off with strangers or
Not playing with matches.

They featured a little boy called Tony
(voiced by the seven-year-old son of one of the neighbours of producer Richard Taylor)
... and his cat, named Charley,
(voiced by Kenny Everett)
- who would "miaow" the lesson of the episode, which the boy would then translate and explain.

Often Charley served as the boy's conscience, similarly to Davey and Goliath or Jiminy Cricket of Walt Disney's film Pinocchio.
When Charley and Tony did the right thing, they were rewarded with something for Tony and a fish for Charley, which he ate rapidly.

However, on other occasions, Charley suffered the consequences of doing the wrong thing (e.g., in Charley's Tea Party he pulled a tablecloth and a teapot fell on him and scalded him
 

Before the GREEN CROSS CODE - there was "TUFTY"
.

Tufty Fluffytail
Tufty Fluffytail badge

Prior to the introduction of the Green Cross campaign, a series of puppet animation public information films, featuring Tufty Fluffytail (narrated by Bernard Cribbins) were in regular broadcast rotation across the UK.

Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children.

The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents.

At its peak there were nearly 25,000 branches of the Tufty Club throughout the UK, and by the early 1970s an estimated two million children were members. The movement continued into the 1980s
 
Then came = (the body of Darth Vader)
(David Prowse, -
the frame (but not voice) of Darth Vader in the original Star Wars (1977-1983) movies, appeared as the iconic Green Cross Code Man)

1757030338535.png
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The Green Cross Code is a brand created by the National Road Safety Committee (now the Royal Society for the Prevention of Accidents, RoSPA) to raise awareness of pedestrian road safety in the United Kingdom.

The multimedia Green Cross Code campaign began in 1970 and continues today

 
The code
The Green Cross Code itself is a short step-by-step procedure designed to enable pedestrians to cross UK roads safely. While the Code has undergone several changes over the years, the basic tenets ("Stop, Look, Listen, Think") have remained the same.

1757030534053.png

The 2018 version of the Green Cross Code reads as follows:
  1. THINK ! ----- First find the safest place to cross
  2. STOP ! ------ Stand on the pavement near the kerb
  3. USE YOUR EYES AND EARS! ----------- Look all around for traffic and listen
  4. WAIT UNTIL IT IS SAFE TO CROSS ! ---- If traffic is coming, let it pass
  5. LOOK AND LISTEN ! ----- When it is safe, go straight across the road – do not run or walk diagonally
  6. ARRIVE ALIVE ! ---------- Keep looking and listening while you cross
 
In 1976, actor Jon Pertwee, the Third Doctor (1970 to 1974) on the television series Doctor Who, appeared in a PIF for the Green Cross Code introducing the mnemonic "SPLINK", which stood for:
  • (First find a) SAFE (place to cross, then stop)
  • (Stand on the) PAVEMENT (near the kerb)
  • LOOK (all round for traffic and listen)
  • IF (traffic is coming, let it pass)
  • (When there is) NO (traffic near, walk straight across the road)
  • KEEP (looking and listening for traffic while you cross).

The film was later updated to cartoon form, voiced by Derek Griffiths.

 
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