When I read the thread's title, I immediately thought of the common gag on Milton Berle's Texaco Star Theater TV show, where any time Berle used the term "make up" in any form, a guy would run out with an enormous powder puff, and blast Berle in the face, leaving a cloud of powder, and Berle staggering around.
The variety show ran from the late 1940s to the mid 1950s, when it ran out of steam, and Jackie Gleason captured the attention of the TV audience. But Berle's show single-handedly was responsible for selling millions of TV sets as the medium became popular.