The most poignant and touching commercial of all time

I found it a somewhat confusing message. The song Que sera sera is a very appealing song and the visuals suggest a very appealing scene "OK I'm going to die but I can still dance romantically with my wife" Then we switch to the last part with the intellectual challenge "what ever will be doesn't have to be". Somehow I feel the bittersweet but still feel good part with the music is going to be the take away for many watchers.
 
Perhaps my reaction was from a female viewpoint, Josiah. I felt it was more than a romantic dance...rather a tender and expressive reaffirmation of their deep love...acceptance that they were not going to be together much longer....along with many "if onlys"....and a au revoir. That the great transition was needed. For the shock value...
 
The imagery in that piece is powerful. I remember how much I liked this song when I was a kid in the '50's. Still do.

I quit smoking at age 40...32 years ago. Sadly, my youngest son (40) smokes; I'm tempted to send this video to him.
 
Getting back to my speculation about the effectiveness of the commercial, I went through the exercise of thinking about what would be an effective commercial to make me stop (if I did) and I concluded a lot of diseased lung imagery would be the kind of thing that would cause me to take notice. But it seems to me that I read an article suggesting that this sort of scare tactic was singularly ineffective in changing people's habits and that what worked was propagating the message that smoking wasn't a cool thing anymore.
 
This is a good commercial that will hit home with some folks. Anything that helps people to quit smoking is good. Nicotine is the most addictive drug on the market today and quitting has become a challenge to most. The commercials that show disfigurement are gross, but send an all too true message. Lung cancer is the most deadliest of all cancers and effects more people than the other cancers.
 
But it seems to me that I read an article suggesting that this sort of scare tactic was singularly ineffective in changing people's habits and that what worked was propagating the message that smoking wasn't a cool thing anymore.
That is interesting, Josiah. Image vs health issues. Though the commercials were interesting, they seemed very soft sell. When the disfigurement commercials come on I always think, "how likely is that to happen". I have seen many people with lung cancer. But, I have never encountered anyone that disfigured by smoking. Imagine that smokers react the same way.
 
That is interesting, Josiah. Image vs health issues. Though the commercials were interesting, they seemed very soft sell. When the disfigurement commercials come on I always think, "how likely is that to happen". I have seen many people with lung cancer. But, I have never encountered anyone that disfigured by smoking. Imagine that smokers react the same way.

Well, whatever the case may be the anti smoking campaign has been remarkably successful and it does show that government programs aimed at modifying unhealthy behavior can be effective.
 
Getting back to my speculation about the effectiveness of the commercial, I went through the exercise of thinking about what would be an effective commercial to make me stop (if I did) and I concluded a lot of diseased lung imagery would be the kind of thing that would cause me to take notice. But it seems to me that I read an article suggesting that this sort of scare tactic was singularly ineffective in changing people's habits and that what worked was propagating the message that smoking wasn't a cool thing anymore.

Not being cool may stop kids from starting to smoke, but it would have done nothing whatsoever for motivating people to quit who have smoked for years. I certainly didn't smoke at age 40 to be cool. Some have said putting a lot of tax on cigarettes could motivate people to quit, but cost would have made no difference to me.

Quitting smoking is the hardest thing I've ever done. After 22 years without I still occasionally think how much I would enjoy smoking a cigarette.
 
At age 80....I still smoke. I wish I had quit...but now continue while my days are numbered.

What would have changed my mind? Knowing early that smoking would not only affect the lungs but also my teeth and the blood flow in my legs.
I don't use oxygen...but I can't eat or walk.
 
So sad. My S.O. smoked many years ago, long before I met him. He was a heavy smoker for many years. His mom died suddenly at the age of 57. When told of her death, he immediately remembered the last time he had seen her. She had said, "I'm so proud of you but I wish you'd quit smoking." He never smoked again.
 
Quitting smoking is the hardest thing I've ever done. After 22 years without I still occasionally think how much I would enjoy smoking a cigarette.
Hmmm...I've never had a conscious urge to smoke again, but do have reoccurring dreams that I'm back to smoking. In my dreams (nightmares?) I even smoke the same brand. :eek: :(
 
Hmmm...I've never had a conscious urge to smoke again, but do have reoccurring dreams that I'm back to smoking. In my dreams (nightmares?) I even smoke the same brand. :eek: :(

I had a dream a few months ago that I had started smoking again but was only going to smoke one pack and then quit again. Otherwise, I only had smoking dreams in the few months after I quit. I very occasionally think a cigarette with a beer would be nice, but not often. I've only been tempted once to buy cigarettes and that was about 5 years after I quit and had some major changes that were not happy.
 
I am a new non smoker, been less than a year and I struggle with it everyday. No commercial influenced me to quit smoking, sure I watched them and said if only, but that was it.
I quit the only way anyone ever does, I just made up my mind that I was going to do and I am still telling myself that I am going to do it!
 
I am a new non smoker, been less than a year and I struggle with it everyday. No commercial influenced me to quit smoking, sure I watched them and said if only, but that was it.
I quit the only way anyone ever does, I just made up my mind that I was going to do and I am still telling myself that I am going to do it!
Congratulations, Robusta. You're over the hump now...keep up the good work.
:thumbsup1:
 

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