The Story of Dunkin' Donuts
"While there are many restaurants now in the donut business, Dunkin’ Donuts was the first to do it. It brought to people an easy, delicious, and delightful snack they could have on the go. And from there, they expanded into what they are today. Here is the story of Dunkin’ Donuts and how they achieved success."
"To get better understanding about dunkin donuts background, it is essential to know dunkin donuts history. In 1916, William Rosenberg was born in Massachusetts to immigrant parents. Amid the Great Depression, William dropped out of school in the 8th grade to start working. He was employed at an ice-cream company, initially as an ice-cream truck driver. On his own accord, William rose the ranks and ultimately became a supervisor at the topmost position."
"During World War II, he left his job to work for a steel company. While working, William noticed that the workers would flock to food trucks to get food, which mostly consisted of hamburgers and sandwiches. Realizing that it is a lucrative business, William opened his very own food truck company called “Industry Luncheon Services Company.” He bought some vehicles and converted them into food trucks using what little savings he had and a loan. They delivered snacks and coffee to factory workers, and their business venture grew."
"Soon, the company had over 200 vehicles. William noted that donuts and coffees were their best sellers. He closed down the company and opened a restaurant called “Open Kettle” in 1948, which focused more on coffee (based on their name) but also sold sandwiches and other snacks. Within two years, the restaurant became successful and turned into “Dunkin’ Donuts.” They sold 52 varieties of donuts, a concept new and bizarre to people back then, resulting in increased sales and success."