What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire

RambleTamble

Senior Member
Location
U.S.
Remember the Schwinn bicycle stores? I used to flip through the pages of their catalogues and dream of getting a Schwinn bicycle, but those were for the rich kids.

This is an interesting documentary about how Schwinn started off as innovators and dominated the bicycle market, but then through a series of bad business decisions beginning in the late '70s, the owner, who was the grandson of the founder, ran the company into the ground.

What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire​

 
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