What is the young people's attraction to Gucci?!

dseag2

Dallas, TX
Location
Dallas, TX
I go to the mall frequently to walk, and there is always a line at the Gucci store. There is always a security officer that only lets a couple of people in at a time. They stand there like sheep. The line is filled with young people, many of whom look like they can barely afford shoes. They just have to have Gucci "this and that". Seems they have followed the "influencers" who have promoted the brand and they have to have Gucci at any cost. Good for Gucci for learning how to market to Millennials, but it seems kind of ridiculous. Any thoughts?

https://www.businessinsider.com/gucci-millennials-teens-love-designer-comeback-2018-11
 


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