What's the deal with those SONIC TV commercials

C'est Moi said:
I am more bothered by that poor Emu in the insurance commercials, dressed up and in sunglasses. It almost seems like animal cruelty to me... especially the one where he pecks the glass window reflection of himself. Ugh.
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You got me wondering about that Emu, seems like it's not being abused, it's computer generated (CG). More here.

The VFX team started by shooting a real life emu to create reference footage that has then been matched to build a fully CG bird; a digital double.

This impressive creation drew upon numerous skillsets, tools and software solutions. Lidar scans of the set, paired up with HDRI lighting references for every single shot, ensured LiMu could be placed into every environment seamlessly. The Mill’s proprietary fur and feather system was used to groom LiMu, with a bespoke configuration required given how each area of an emu has vastly different feather types.

Various additional CG elements were crafted such as sunglasses and the security badge, with particular attention to photoreal reflections on these objects. Cloth and material simulations were applied to create the shirt and tie, which had to respond dynamically to each movement. An intricate level of detail and quality was required for flexibility in use of the assets across broadcast, digital, social and print.

Ed Boldero, lead 3D artist comments: “We received brilliant direction from Craig Gillespie in bringing his vision to life. He was very accommodating of all of our technical requirements to make the most realistic LiMu EMu possible.

A great moment in the project was during an early review session, where the attending agency clients thought our CG LiMu was the real reference emu.“


Tim Rudgard, lead 2D Artist adds: “The CG team did such an excellent job of rigging and lighting the LiMu EMu that it ensured the compositing process was seamless.

Having a real emu to match against provided a fantastic reference, especially when it came to lighting, look and texture. The comparison to the real emu also ensured we kept the animation believable. This was a truly collaborative project; with the client, agency and director all coming together to craft an end result we are incredibly proud of.”
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oldman said:
I like the Progressive Insurance commercials where Flo plays several parts. I laughed at the commercial when Flo visited her sister (played by Flo) and her sister is on the bike and she says, “Quiet! I’m blasting my quads.”

Also, some of the Geico commercials with the little gecko. I think all the insurance commercials may be in competition with the AFLAC duck.
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I used to like the duck until I called AFLAC for some supplemental insurance, and was told that only companies can buy it for their employees. When I complained that is not mentioned anywhere in the commercials, the phone rep told me they get a lot of people complaining about that. Gee, yuh thaynk?
 

Those 2 guys in the Sonic commercial have annoyed me for a long time. Other than the prescription drug commercials I hate the Sonic above all else. We do have a Sonic about 20 miles away but we've never been there. Guess I should go one of these days but my husband says he doesn't like their food. I think translated that means he'd rather go to the Chinese buffet that is about 1/8 of a mile from Sonic.
 
Linda said:
Those 2 guys in the Sonic commercial have annoyed me for a long time. Other than the prescription drug commercials I hate the Sonic above all else. We do have a Sonic about 20 miles away but we've never been there. Guess I should go one of these days but my husband says he doesn't like their food. I think translated that means he'd rather go to the Chinese buffet that is about 1/8 of a mile from Sonic.
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Try their burgers especially the double cheeseburger. I would not drive 20 miles to eat anyone's food and a Chinese buffet is tough to beat.
 
Now we have the three stoners and the galactically stupid "Putting on the ketchup........putting on the pickles" ones. Even if their food didn't suck, I would not eat there just because of their galactically stupid commercials.
 
I can't stand the ad for the deodorant for female "personal parts". If your body is creating abnormal odors from your "personal parts", some lousy powder may not be what you need.
But, now, I have to order some special tee shirts, because I have noodlely arms. Hmm, maybe there's a powder for that?
 
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