Remember when people utilized their power by boycotting unfair rate hikes in buisnesses? Nowadays everything is digital and people don’t question or do anything about rising across the internet. Netflix, HULU , Amazon Prime Video and so on and so on don’t care about customers because no-one calls them out, we just accept it as part of the service. Have you noticed when one streaming service raise their rates, everyone follows? How much etra revenue are these services making compared to actual costs?
Well, it could be because for many people a rise of a couple bucks isn't significant?
We're discussing a similar subject in another thread. The basic answer to this is that these businesses have an obligation to their shareholders to maximize income/profit. There is a point where the delicate balancing act goes in favor of the business, and then in the favor of the customer. These platforms must find that balance, so rates will change.
Let me give you a real world example of how competition works against consumers. Football (soccer in the US) is huge in the UK. Rights to show it on broadcasts went to Sky. Let's say, for the sake of argument, Sky charged £40 a month. After a few seasons, government woke up and decided that there was a lack of competition going on, and this was hurting the consumer. So they said that when the current contract was up, the governing body of the sport had to award bids to other broadcasters as well to generate competition.
In the end, Sky got some games, BT got some, and Amazon got some too. So now we have three providers, and competition - right?
No. Suddenly football fans found they had to pay Sky £40 a month, BT £30 a month, and Amazon a Prime membership. So essentially, a fans total cost went from £40 a month to £80 a month. So much for the benefits of "competition". You see, only one provider would broadcast a given game. In order to watch all your teams games throughout a season, you needed all three. Urgh.
Similar things have happened with music.