We called it "welfare cheese". I can't speak for other places but one time I managed to get a brick of it and it was the best american cheese I ever had, definitely not soft like Velveeta. It was almost like deluxe american with a hint of cheddar. This was years ago and it's been discontinued but everyone remembers welfare cheese!Well, I can answer that question. The Spousal Equivalent just brought home a small "brick" of Velveeta (16 ounces...almost $5!) today to use in some recipe he found on the internet. The expiration date is May 28, 2023.
My mother used a lot of Velveeta when I was a kid because it was cheap. Not so today.
I hear some people referring to "commodity cheese" they ate as kids because it came from the government. Was that like Velveeta?