I think that people in the past were far more attuned to simply the spoken word than we moderns are. Elizabethans listened attentively to Shakespeare. People today have come to expect and demand “bells and whistles,” together with increasing degrees of showmanship and outrageousness. Sadly, the showmanship at times has come to eclipse the actual message, be that in entertainment or religion. Both seek to captivate.
Consider what passes for popular live show entertainment these days. In the 1960’s, you might have the Beatles dressed in suits, just singing and playing their instruments. Today, you have performers who not only sing, but dance in special outfits and are often accompanied by scantily dressed, gyrating dance troupes. There are often pyrotechnic displays and other visual effects during a performance, plus lyrics which if publicly uttered at one time might have led to charges being filed. Now those lyrics are mouthed by children…
The medium has become the message…