Just $19 a month, or 63¢ a day.

Only this month I have received various mail asking for donations. I tear them all up. I used to donate to Salvation Army and St. Vincent de Paul but that had to stop as the phone calls began as well.
 

My friend is extremely well placed in the charity community. I keep forgetting to ask her the OP question. Hope I remember & get back to you with how professional fund raisers started this idea. If I remember. I've forgotten for years. Especially since most of our conversations are in regard to "Young & Restless!"
 
Have you noticed how many charities are asking for $19 a month, and they tell you that it's just 63¢ a day? It comes out to $228 a year.
https://www.mentalfloss.com/article/655413/reason-so-many-charities-ask-19-month
many of ours are asking for £39...this is up from £19 just 2 or 3 years ago. It just makes me furious every time I hear an advert for it...

This country is in such a financial crisis that many people can't afford to run their heating.. much less find £39 to line the fat cat managers pockets of so called Charities..... ( $49 US)
 
I don't care if it's one penny a day, I'll never go in for "sustainability" meaning, give us your bank account number and we'll suck some out for the rest of your life.
I quit giving to NPR because they were so pushy about that (and a few other reasons.)
 
I quit them all, exception being Matthew 25 Ministries . They seem to be the one that helps natural disaster victims the most {IMO} So when they send me a solicitation envelope , I put a check in it and mail it to them.
 
These charities that want you to commit to a monthly ’miniscule’ donation also hope you’ll forget about it and the monthly cost that add up yearly. They need the money to keep funding the execs and advertising.
 
I remember being a St. Jude Partner in Hope was $19 a month. I kept upping my donation until I started taking my RMDs. Now that St. Jude gets those, the donations come to much more than my Partner In Hope donations. But oddly, I'm not longer considered a Partner In Hope . I never noticed any other charities specifically asking for $19/mo.
 


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