It depends what you're asking. The west of Scotland is rugged, beautiful, bleak etc.., but very wet. The population is small and amenities are few. The beauty and remoteness attracts many visitors, but this brings many problems. The roads are often narrow , winding and steep and many drivers have no idea how to drive on them. There is a problem with litter, and inconsiderate parking and abuse of facilities. In short, it is a victim of it's own success. I no longer go there.
In contrast, the east has a much softer landscape, but much less rainfall. Apart from areas such as Royal Deeside, and Speyside, it is less tourist oriented. This means that beaches, roads and countryside are quieter so it has a decent quality of life. It could support a lot more tourism, but most people seem to like the quieter life.