If a celebrity endorses a product...

I tend to assume that if a company can afford to hire a celebrity to promote their product, they probably aren’t hurting for my money. Honestly, the world might be better off without marketers constantly pushing products we didn’t ask for. In most cases, truly good products don’t need flashy campaigns—they earn loyalty through repeat purchases and genuine word-of-mouth.
 

My thought has always been that if a brand needs to pay high salaries to "celebrities" and "influencers" to say their product is awesome, it's probably a subpar product. I also remind myself that those people are getting paid or given free products to say it's good, so that tells me absolutely nothing. I avoid it.
 

NO I have never been swayed by commercials... much less any that are buying a house for some celebrity. I don't watch commercials now and haven't done for probably 25 years r more...

Having worked and retired from TV & film production... i know a lot about what goes into making adverts and all the tricks that are used to make a product sellable ... I never worked on any commercials myseelf but earlier in his career my X husband did... mainly for big companies like Proctor and Gamble..on soap commercials
 
I think the reason this tactic is used is because it works more often than not. If I were to guess, I think the strategy may have ties to psychology and neuroscience, and perhaps even in evolution and biology. Both humans and primates will follow the lead of those who may be viewed as having high-status. If you hold them in a higher esteem than the average Joe Blow, then perhaps it requires less evidence to make the choice to buy or pass.

Perhaps we are an elite group with considerable experience, so it doesn't work very well with us, but then again Tom Selleck has become the face of reverse mortgages for seniors, so I may need to reconsider there.
 
If a TV ad gets my attention, and it's something I might be interested in, the ad itself will not make me want to go out and buy it - celebrity or not. If it's something I might use, I research it and compare what I find online to other similar products, by reading user reviews and other sources not associated with the product manufacturer.

I see ads for medications / medical products, and I don't "ask my doctor," as ads suggest. My doctor is already familiar with what's available to treat any medical conditions I may have.
 
Tom Selleck says he may have to sell his ranch since Blue Bloods was cancelled. Even under this pressure and worry, he hasn't applied for a reverse mortgage. Ask yourself why not?

Could it be that borrowing your own money that you already paid interest on, is a bad idea? If you have to sell to go to assisted living, then that borrowed amount plus interest will be deducted from the selling price. The equity you once had is much lower and may not be enough to finance comfortable living in assisted living.

Real estate equity is the most secure financial resource on the earth. This is why the investors want to get their hands on it. Us old folks with a lot of equity are prime targets.

No, celebrities advertising things don't impress me, but rather make me nauseous.
 
If a celebrity that I like does commercials it makes me not like them as before. It seems they really need the money but they must get more than anyone else and it adds to their fame and fortune. They do not influence me.
 
MACKTEXAS said:
If a TV ad gets my attention, and it's something I might be interested in, the ad itself will not make me want to go out and buy it - celebrity or not. If it's something I might use, I research it and compare what I find online to other similar products, by reading user reviews and other sources not associated with the product manufacturer.

I see ads for medications / medical products, and I don't "ask my doctor," as ads suggest. My doctor is already familiar with what's available to treat any medical conditions I may have.
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Same here. A commercial might bring something to my attention that I didnt know about.
That doesnt mean Im going to run right out and buy it.
Celebrities opinions dont carry any more weight with me than the guy down the street.

Anyways. Commercials are when I go to the loo and get a snack so I probably miss a lot. :D
 
Deya said:
Tom Selleck says he may have to sell his ranch since Blue Bloods was cancelled. Even under this pressure and worry, he hasn't applied for a reverse mortgage. Ask yourself why not?

Could it be that borrowing your own money that you already paid interest on, is a bad idea? If you have to sell to go to assisted living, then that borrowed amount plus interest will be deducted from the selling price. The equity you once had is much lower and may not be enough to finance comfortable living in assisted living.

Real estate equity is the most secure financial resource on the earth. This is why the investors want to get their hands on it. Us old folks with a lot of equity are prime targets.

No, celebrities advertising things don't impress me, but rather make me nauseous.
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I think in some cases (As with the Tom Selleck example), they aren't trying to sell you on the idea or type of product, but if you are entertaining the idea, they want to direct you to the one they endorse. As he says in the commercials, it's not for everyone. However, if you have a lot of equity, and no one you wish to leave it to, and you are on a fixed income, it may be an answer.
 
bobcat said:
I think in some cases (As with the Tom Selleck example), they aren't trying to sell you on the idea or type of product, but if you are entertaining the idea, they want to direct you to the one they endorse. As he says in the commercials, it's not for everyone. However, if you have a lot of equity, and no one you wish to leave it to, and you are on a fixed income, it may be an answer.
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My idea is, if you cannot afford to keep your place due to income, then sell it and buy something you can keep up and afford. I know folks that took out reverse montages, that were suddenly faced with major repairs. They couldn't afford the repairs and had to borrow money for them. The reverse montage payment was enough to pay the monthly payment on the repair loan, taking them back to the situation they were in before. They finally had to sell and were left with a fraction of the equity they once had.

Think about it, they paid interest 3 times on their money. First on the original loan where for many years interest exceeded principal, then interest deducted from their equity for their reverse mortgage payments, then again for a repair loan.

Some folks have the idea that a reverse mortgage pays them interest. NOT SO!
 
Usually the commercials are exceptionally ridiculous too.

There are a few actors like Ryan Reynolds who produce a really catchy ad. I still don’t buy, but might watch.
 
Deya said:
My idea is, if you cannot afford to keep your place due to income, then sell it and buy something you can keep up and afford. I know folks that took out reverse montages, that were suddenly faced with major repairs. They couldn't afford the repairs and had to borrow money for them. The reverse montage payment was enough to pay the monthly payment on the repair loan, taking them back to the situation they were in before. They finally had to sell and were left with a fraction of the equity they once had.

Think about it, they paid interest 3 times on their money. First on the original loan where for many years interest exceeded principal, then interest deducted from their equity for their reverse mortgage payments, then again for a repair loan.

Some folks have the idea that a reverse mortgage pays them interest. NOT SO!
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As I mentioned, they're not for everyone, and certainly not for me, but I could see it for some.
Let's say you have no children or grandchildren, you're around 70 yrs old, and you are on a fixed income, but able to make ends meet.
Your home is paid off, and you enjoy living there. However, it makes no sense to sit on $300,000 in equity till you die.

If you sell and find another place, you may likely pay the same for another place plus the $20,000 in commissions and closing costs and $5,000 to move, and all the chaos of it. That means for you to really benefit, you would need to find a considerably smaller place and give up the one you enjoy living in.

However, if you go with a reverse mortgage, and you choose the monthly payout for life, it will likely give you around $600 to $800 per month for whatever you want. You could also take the lump sum of around $150,000 and put it into a money market account which would pay you around $500 a month in interest without touching the principal. If you really don't want to move and downsize, it may not be such a bad deal for your situation in life.

As I said, it's not for everyone, but in some circumstances, it may work fine for their needs.
 
I always mute ads or change channels when ads come on.
I wouldn't give house room to any 'recognisable name' (detest the words 'celebrity' and 'star') endorsing anything. Most of 'em are brain dead anyway much like those who revere them ;)

(well, hush my mouth)
 
Celebrity endorsements mean nothing to me, I mentally phase out during commercials so probably wouldn't notice the product anyway.

Now if my buddy Charlie endorses something I'm going to pay attetion.
 
The commercials are annoying enough with or without celebrities. I have noticed that a lot of the morning programs have segments where they offer deals. There might be 50% off somet6hing I have no intention of buying. Are these really deals or just another wat to push products on us?
I don't like it.
 
Jace said:
Are you more of less 'inclined' to buy/trust
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Not really because I understand they're just actors selling a product they don't necessarily even use or believe in. I buy what I buy because I want it not because someone sold it to me from an ad.
 
I also hate it when they yell at me like Billy Mays for Oxiclean and Phil Swift for Flex Seal.
I guess it worked for them though and got them on the map. I just don't like them yelling at me.
 

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