My reaction was that it was risque, and on the vulgar side. More like something that is not prime time, but judging from what seems to be acceptable these days when just about anything goes, I guess it's mild and fits right in with the philosophy that sex sells...by the way, what were they selling, anyway?.
I just watched a movie this morning that had a shot of a man in full frontal nudity..it was not a sex scene, he was the only person in the shot, standing naked at a kitchen counter and turned around just long enough to take a good measure. Absolutely no reason to have this 15 second no dialogue scene in the film that I could see, it added nothing to the movie, but I guess they did it just because they could.